{
 "study": "Google review owner replies vs Google Maps rank, 48 U.S. home-service markets",
 "collected_utc": "2026-11-09T09:39:05Z",
 "source": "DataForSEO serp/google/maps/live/advanced (depth 20, desktop, en) and business_data/google/reviews (20 newest reviews per listing)",
 "cost_usd": 1.4745,
 "license": "CC BY 4.0",
 "author": "Stanislav Peev",
 "note": "Business names omitted. Reply timing not reported: review timestamps change when a review is edited (743 of 9,369 replies were dated before their review).",
 "results": {
  "listings_total": 960,
  "listings_with_reviews_analyzed": 919,
  "markets": 48,
  "reviews_analyzed": 15760,
  "replies": 9369,
  "review_reply_share": 0.594479695431472,
  "listings_any_reply_share": 0.7040261153427638,
  "listings_reply_80plus_share": 0.45701849836779107,
  "listings_zero_reply_share": 0.2959738846572361,
  "median_listing_reply_rate": 0.7,
  "median_of_listing_median_lag_days": 17.119675925925925,
  "share_listings_median_lag_le1d": 0.10664605873261206,
  "by_star": {
   "1": [
    697,
    272
   ],
   "2": [
    133,
    63
   ],
   "3": [
    84,
    28
   ],
   "4": [
    249,
    128
   ],
   "5": [
    14597,
    8878
   ]
  },
  "by_star_rate": {
   "1": 0.3902439024390244,
   "2": 0.47368421052631576,
   "3": 0.3333333333333333,
   "4": 0.5140562248995983,
   "5": 0.6082071658559978
  },
  "bucket_1-3": {
   "n": 140,
   "mean_rr": 0.5784557989862613,
   "median_rr": 0.8,
   "any": 0.7428571428571429,
   "zero": 0.2571428571428571,
   "median_votes": 107.5,
   "median_rating": 4.9,
   "median_days_newest": 16.0,
   "neg_reply": 0.5225225225225225
  },
  "bucket_4-10": {
   "n": 319,
   "mean_rr": 0.5355818623567102,
   "median_rr": 0.65,
   "any": 0.7272727272727273,
   "zero": 0.2727272727272727,
   "median_votes": 70,
   "median_rating": 4.9,
   "median_days_newest": 19,
   "neg_reply": 0.40063091482649843
  },
  "bucket_11-20": {
   "n": 460,
   "mean_rr": 0.5267936526837456,
   "median_rr": 0.65,
   "any": 0.6760869565217391,
   "zero": 0.3239130434782609,
   "median_votes": 58.0,
   "median_rating": 4.9,
   "median_days_newest": 17.0,
   "neg_reply": 0.3662551440329218
  },
  "spearman_rank_vs": {
   "rr": -0.029749090765659254,
   "votes": -0.07941303593212973,
   "rating": -0.08333180445586914,
   "days_newest": 0.04241467381741585
  },
  "within_market_ols_std_beta_on_rank": {
   "reply_rate": {
    "beta": 0.16636956405745573,
    "ci95": [
     -0.1937904047987892,
     0.5310904175426623
    ]
   },
   "log_review_count": {
    "beta": -0.4929695074112145,
    "ci95": [
     -1.1367992504906723,
     0.08811918766159142
    ]
   },
   "rating": {
    "beta": -0.6311553998671884,
    "ci95": [
     -1.0396624819415916,
     -0.25790585582394776
    ]
   },
   "log_days_since_newest_review": {
    "beta": -0.05964128187002882,
    "ci95": [
     -0.47563741448219554,
     0.3429748794222123
    ]
   }
  },
  "within_market_r2": 0.017578558292514757,
  "reply_rate_positions_per_full_range": 0.40651635119747365,
  "by_trade": {
   "roofing contractor": {
    "n": 155,
    "mean_rr": 0.5437963638722652,
    "top3": 0.6009259259259259,
    "low": 0.5476793248945149
   },
   "hvac contractor": {
    "n": 146,
    "mean_rr": 0.468503309297024,
    "top3": 0.40416666666666673,
    "low": 0.500421331407247
   },
   "plumber": {
    "n": 159,
    "mean_rr": 0.5902865129280225,
    "top3": 0.5869565217391305,
    "low": 0.5931944444444445
   },
   "electrician": {
    "n": 147,
    "mean_rr": 0.40052161557263605,
    "top3": 0.496738922841864,
    "low": 0.36001636021781064
   },
   "landscaping company": {
    "n": 158,
    "mean_rr": 0.5520326534816875,
    "top3": 0.6354166666666666,
    "low": 0.5280347973885615
   },
   "garage door repair": {
    "n": 154,
    "mean_rr": 0.6591960670908039,
    "top3": 0.7471014492753622,
    "low": 0.6163717973434572
   }
  },
  "prob_top3_replies_more_than_11_20_same_market": 0.5476190476190477,
  "top3_zero_reply_count": 36,
  "top3_total": 140,
  "claimed_share": 0.941240478781284
 },
 "extras": {
  "neg_1-3": {
   "neg_reviews": 111,
   "neg_replied": 58,
   "listings_with_neg": 58
  },
  "neg_4-10": {
   "neg_reviews": 317,
   "neg_replied": 127,
   "listings_with_neg": 148
  },
  "neg_11-20": {
   "neg_reviews": 486,
   "neg_replied": 178,
   "listings_with_neg": 218
  },
  "neg_reply_diff_top3_minus_11_20_ci95": [
   -0.011533588207194287,
   0.32016054508801567,
   0.15599592638569174
  ],
  "rr_diff_top3_minus_11_20_ci95": [
   -0.02131574166754406,
   0.1208050525678582,
   0.05440573858740677
  ],
  "bands": {
   "0%": {
    "n": 272,
    "share_top3": 0.1323529411764706,
    "median_rank": 11.0,
    "median_votes": 15.0
   },
   "1-49%": {
    "n": 134,
    "share_top3": 0.15671641791044777,
    "median_rank": 10.0,
    "median_votes": 57.5
   },
   "50-89%": {
    "n": 147,
    "share_top3": 0.14965986394557823,
    "median_rank": 10,
    "median_votes": 68
   },
   "90-100%": {
    "n": 366,
    "share_top3": 0.16666666666666666,
    "median_rank": 10.0,
    "median_votes": 154.0
   }
  },
  "within_market_spearman_rr_rank": {
   "n": 48,
   "median": -0.050885893378411366,
   "neg": 28,
   "pos": 20
  },
  "within_market_spearman_votes_rank": {
   "median": -0.08347420177355513,
   "neg": 31
  },
  "replies_with_ts": 9369,
  "lag_median_days_all_replies": 13.457233796296297,
  "lag_share_le1": 0.1607428754402818,
  "lag_share_le7": 0.3855267371117515,
  "lag_share_gt30": 0.28967872771907355,
  "lag_negative_values": 743,
  "lag_median_neg": 18.652233796296297,
  "n_neg_lag": 363,
  "median_span_days_of_20_reviews": 179,
  "listings_full20": 695,
  "five_star_share_of_sample": 14597
 }
}