Stanislav Peev
Research

SEO & AI search research, source-verified

Data reports and practical guides on how search - classic and AI-driven - actually behaves. Every statistic traces to a primary source, limitations are named, and pages are updated as new data lands. Citable, linkable, and honest about what we don't know yet.

Data report · AI Search

AI citations by question shape: which pages ChatGPT, Gemini and Perplexity cite for "best X", "X alternatives" and "X vs Y"

Original pilot: 176 citations logged and every cited page labeled by shape and owner. "best X" questions cited listicles 84% of the time and comparison pages 2%; "X alternatives" flipped to 86% comparison pages, a quarter of them on competing vendors' own domains, while G2 earned one citation. Why the published "under 3%" figure for comparison pages is an average that hides the switch. Raw data published.

Published September 7, 2026 · 9 min read
Data report · AI Search

AI referral traffic vs organic search: how it converts for a small business

Aggregated, source-verified 2026 data: AI-referred visitors convert about 50% higher than organic on Shopify product pages and are worth 4.4x per visitor (Semrush), with B2B lead conversion of 14.2% vs 2.8% for Google organic (Opollo). The catch the hype skips - volume is still tiny, and AI converted 43% worse than other channels as recently as July 2024. What it means for a small business, with limitations named.

Published August 31, 2026 · 9 min read
Data report · Local Search

Google review concentration: who really owns the reviews in a local market

Original dataset: 7,072 Google Business Profile listings across 6 home service trades in 12 US cities. The most-reviewed company held a top-3 Maps position in just 5.6% of 72 markets, the top 5 listings hold a median 58.3% of visible review volume, and trade predicts difficulty far better than city size. Full method, limitations and raw data published.

Published August 24, 2026 · 9 min read
Data report · AI Search

How reliable is AI visibility tracking? A 60-query experiment

I ran the same four buyer questions 60 times across ChatGPT, Gemini and Perplexity. Which engine you track moved a brand's measured visibility 2.3x more than the model's own randomness - and two engines recommended a tool the third never named once. Original data, full method and limitations, raw dataset published.

Published August 17, 2026 · 8 min read
Guide · Hiring SEO Help

SEO profy: what a real SEO professional does and how to hire one

A working SEO professional's guide for US businesses: what the job includes in 2026 (including AI search), when DIY is enough, engagement models, what business owners really say about hiring SEO help, and the red flags to walk away from.

Updated July 30, 2026 · 9 min read
Data report · AI Search

How often AI gets business information wrong: 2026 statistics

93% of businesses have at least one fact wrong or missing in AI answers. Aggregated, source-verified statistics on how ChatGPT, Gemini and Perplexity misstate business hours, phones and services - with a 10-prompt self-audit protocol to test your own business.

Updated July 20, 2026 · 9 min read

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